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VELATRIX®
Brand Identity Concept · Visual System · Packaging · Art Direction
2026

Overview
VELATRIX® is a skincare brand identity designed to harmonize clinical precision with an approachable, trusted finish. The project explores "science made approachable," creating a visual system that establishes authority without sacrificing accessibility. The identity centers on geometric clarity and a disciplined typographic hierarchy , positioning the brand as a sophisticated player in the clinical beauty space.