For projects,
↗ praisegodswill@gmail.com
Art direction · Graphic Design · Typography
Variant cover artwork and visual direction for UNDERMIND magazine's third volume. Three full cover variants, front and back, built around the volume's theme: Duality.
Art Direction · Logo · Lettering
Body by Raven Tracy is a fashion and lifestyle brand centered on autonomy, expression, and embodied confidence. This project focused on refining the brand's primary mark, preserving immediate brand familiarity while strengthening visual longevity, personality, and day-to-day usability across a rapidly expanding footprint.
↗ Website
Merchandise · Art Direction · Graphic Design
Merchandise and graphic design for Iconic Magazines’ inaugural accessory capsule. the project centered on designing a custom cap and tote bag that balanced timelessness with contemporary street sensibility, aligning with an audience that values quality, relevance, and cultural continuity.
Collaborators
Marco Fabrizio (creative direction & project management) · Victoria Nguyen (photography) · Olivia Huang & Andrew Derenoncourt / Sticks (talent).
↗ Website
Print · Creative / Art Direction · Synthetic Image-Making · Layout · Production
Publication and large format risograph print design for Surrogate Issue 2, Ghost – a 124 page catalog surveying the decay of substance in the post digital age.
↗ Website
MACHINA_A
Brand · Creative / Art Direction · Technical Design · Styling · Concept
Custom graphic print design and visual direction for PROXY’s MACHINA_A collection. The collection translates heavy industrial iconography and cybernetic motifs/textures across an exclusive apparel capsule.
↗ Website
ARCHIVE SALE
Brand · Creative / Art Direction · Technical Design · Styling · Concept
Custom graphic print design and visual direction for PROXY’s MACHINA_A collection. The collection translates heavy industrial iconography and cybernetic motifs/textures across an exclusive apparel capsule.
↗ Website
Art Direction · Synthetic Image-Making · Motion
Art direction and synthetic image-making for NoReporter, an AI-powered newsroom that replaces journalists with autonomous agents. The work stages the newsroom after the reporters — vacant cubicles, idle terminals, and a still fluorescent hum — as a set of short looped visuals delivered unbranded for flexible downstream use.
Art Direction · Visual Identity · Generative Design
Art direction and visual identity for White Owl Records’ “ANIMA” series, translating raw techno energy into a visceral, animalistic graphic language. The system utilizes hand-illustrated glyphs and wet, earthy textures to evoke a primal, unrefined spirit across each vinyl label and sticker.
↗ Website
↗ Bandcamp
Brand Identity · Packaging Design · Visual System
Comprehensive brand identity and visual system for VELATRIX®, a skincare line designed to harmonize clinical authority with an approachable, premium finish. The system leverages geometric clarity and a disciplined typographic hierarchy to position the brand as a sophisticated, trusted disruptor within the clinical beauty market.
AI Image · Digital Simulation
Art direction, pre-visualization, and digital apparel simulation for HWASAN’s collection lookbook. The project utilizes a synthetic production pipeline to simulate the brand's latest tactical line on-body, entirely bypassing traditional high-overhead physical photography while capturing an authentic, low-fidelity subculture aesthetic.
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Web Design
"Kerwin’s Kingdom"—a gamified e-commerce universe built for Kerwin Frost’s global brand partnerships, media content, and product drops. Subverting the sterile, uniform layouts of modern retail, the platform replaces traditional catalog grids with non-linear discovery mechanics, cartoon surrealism, and nostalgic Y2K aesthetics to transform digital shopping into an immersive cultural experience.
↗ Website
Brand Architecture · Packaging Design · Visual Systems
Brand identity architecture and high-impact packaging design for BHONE, a hair care line engineered for immediate retail visibility and bold yet restrained personality. The system is built on dense graphic weight, utilizing heavy block letterforms and stark color blocking to create a disruptive, unmissable brand presence.
Art Direction · Graphic Design · Image-Making
Art direction and flyer design for SIDECHAIN, a recurring live electronic night at Trans-Pecos hosted by White Owl Records. Each edition pairs a fixed condensed masthead with a volatile image field — ink-splatter degradation, thermal color shifts, and distorted synthetic portraiture — so the series reads as a single system while every night carries its own distortion.
Web · Art Direction · Design / Development
Web design and portfolio development for visual artist colin martinez, featuring a highly structured, text-driven index layout that anchors a diverse multi-media practice.
↗ Website
Packaging Design · Layout · Production
Packaging design and production for CROWNED SKIN's five-fragrance eau de parfum range. A single restrained format carries the full line, with each scent distinguished only by a shift in the crown mark's finish — gold, emerald green, silver, bronze and blue — across carton and bottle label, delivered as production-ready dielines and print files.
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Web Design
Design and frontend implementation of a premium digital flagship for Seed & Soil Studios. The storefront maps the label's rich garment narratives directly onto a custom Shopify build engineered to support rapid product drops.
↗ Website
Brand Identity · Art Direction · Web Design · Development Oversight
Brand identity refresh and digital ecosystem design for FRNK SPLY, a multifaceted merchandising group operating at the intersection of print production, apparel, and creative services. The project focused on formalizing internal asset standards and extending the brand cleanly across all digital and physical touchpoints.
↗ Website
Art Direction · Graphic Design · Apparel Design
Apparel design for HAIL MARY (2025), a contemporary exhibition capsule featuring works by artists Isaiah Smalls and Praise Godswill. Produced to mark the collaborative art showcase at WIT Gallery.
Collaborators:
Stoney Grafx (Design Collaboration) · Dipped Custom Prints (Apparel Production).
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Art Direction · Image-Making · Graphic Design
Art direction and campaign identity for Alfreda’s Cinema's partnership with the Brooklyn Academy of Music (BAM) to present By Any Meanz Sonically–an original live electronics performance composed by Suzi Analogue.
Art Direction · Graphic Design · Apparel Design
Apparel design for City Morgue's official "Bombs in the Mail" global tour (2024) merchandise capsule.
↗ Website
Art Direction · Illustration · Typography
Illustrated cover artwork series and visual direction for Haleek Maul's two-part project, INNER (Volume 1 & 2). The system translates the project's visceral sonic themes into a binary graphic language—combining raw custom typography, stark illustrative portraiture, and high-contrast digital distortion across both installments.
Art Direction · Layout · Graphic Design · AI Artwork
Custom publication design and visual direction for UNDERMIND Magazine’s second volume SCREENS DON’T CAPTURE REALITY.
↗ Website
Art Direction · Graphic Design · AI Artwork
Formulation of a surrealist graphic system for brand DEPHRIX's apparel capsule. The project explored themes of computational mutation and extraterrestrial distortion.
* More works available on request