Art, Design & New Media
WORKS | ABOUT
Follow on ↗ Instagram
For commissions, or inquiries ↗ praisegodswill@gmail.com
© 2020–2026
↗ Website
2026
Collaborators
Marco Fabrizio (Design Collaboration) · Victoria Nguyen (Photography) · Olivia Huang & Andrew Derenoncourt / Sticks (Talent)
OverviewFRNK SPLY is a multifaceted merchandising group operating at the intersection of print, apparel, and creative services. The project centered on a brand refresh designed to clarify their identity, formalize internal standards, and extend the brand consistently across digital and physical touchpoints.
The existing brand had strong cultural footing but lacked a unified system. Visual language, assets, and web presence had grown organically, creating inconsistency across platforms and limiting scalability. The goal was not reinvention, but refinement—preserving character while introducing structure.