Art, Design & New Media
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© 2020–2026
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2025
OverviewFRNK SPLY is a multifaceted merchandising group operating at the intersection of print, apparel, and creative services. The project centered on a brand refresh designed to clarify their identity, formalize internal standards, and extend the brand consistently across digital and physical touchpoints.
The existing brand had strong cultural footing but lacked a unified system. Visual language, assets, and web presence had grown organically, creating inconsistency across platforms and limiting scalability. The goal was not reinvention, but refinement—preserving character while introducing structure.