Art, Design & New Media
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© 2020–2026
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2023
OverviewBody is a fashion and lifestyle brand centered on autonomy, expression, and embodied confidence. This project focused on refining the brand’s primary mark—simplifying form, smoothing rhythm, and improving legibility without losing its expressive character. The updated logo was designed to perform consistently across apparel, campaigns, social, and physical retail, acting as a flexible anchor within an expanding visual system. The refresh preserves familiarity while strengthening clarity, longevity, and day-to-day usability.