Art, Design & New Media
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© 2020–2026
2025
2025
Overview
BHONE is a hair care brand concept built to balance bold presence with functional clarity. The project explored how a technically grounded identity could operate within a saturated beauty market while remaining distinct, scalable, and immediately recognizable.
The system centers on geometric structure, disciplined typography, and high-contrast color—establishing a visual language that feels both architectural and product-forward. Rather than relying on ornamental cues common within the category, the direction emphasizes precision, negative space, and controlled repetition.
The identity was designed as a flexible foundation capable of extending across packaging, digital environments, and future campaign expressions. The result is a brand that communicates confidence through restraint, allowing form and proportion to carry recognition while supporting long-term growth